LEARN HOW TO CREATE
A BRAND STRATEGY THAT
WILL HAVE YOUR CLIENTS
FALLING IN LOVE WITH
YOUR BRAND!
Branding secrets exposed! Build yourself a
brand strategy with the support of
Award Winning Brand Strategist &
Amazon #1 Best Selling author DebbieO.
LEARN HOW TO CREATE
A BRAND STRATEGY THAT
WILL HAVE YOUR CLIENTS
FALLING IN LOVE WITH
YOUR BRAND!
Branding secrets exposed! Build yourself a
brand strategy with the support of
Award Winning Brand Strategist &
Amazon #1 Best Selling author DebbieO.
BRANDING CAN BE SO CONFUSING!
You’ve heard that your logo is not your brand, but you’re still unsure of what your brand actually is! Every time you hear, watch or read anything about branding, you seem to get more and more confused and frustrated!
You got yourself a pretty logo and you’ve popped it on everything, yet nothing seems to stick and sales are going south?
Maybe you feel that your competitors always look, feel or sound better than you, and you’re constantly mixing things up and trying different ideas to keep up with them?
Are you exhausted trying to think of new ways to go to market? Be seen? Be heard? Be remembered?
Are you shooting from the hip hoping that your scatter-gun approach is finally going to land with your perfect customer and that things will turn around?
Branding is much more than a logo. It is about how you make people feel. It is about your reputation and what people are saying about you.
Let me explain with an analogy…
PICTURE THAT YOU WANT TO BUY A HOUSE
You are after a three-bedroom house with two bathrooms and a lock up garage. The real estate agent has three houses to show you.
Like Goldie Locks you try the first house, but it feels small and stifling.
You try the second house and to you it is cold and clinical. Then you try the third house, and it feels just right!
All houses meet the initial criteria of a three-bedroom house with two bathrooms and a lock up garage, yet not all of them ‘feel’ right. This same principal works for brands. How does your brand make people feel? Is it fun, educational, enticing or down to earth?
Discovering your Brand Personality and understanding how you want to make people feel is a big part of what we cover in the Brand Magic Masterclass.
START ANYTIME - YOUR FUTURE SELF WILL THANK YOU
In the Brand Magic Masterclass you will find...
have an affordable and effective way to get your brand back on track
Clarity and confidence around your brand.
A brand personality with a defined language and tone.
You will know your customers intimately, and how to address their pain points and provide them with solutions.
You will have a clear understanding of your purpose and why you are doing what you do.
Your brand values will be defined and your brand culture will be one that makes you an employer of choice.
Last but not least you will have crafted a brand experience that will keep your customers coming back time and time again.
DO YOU THINK THAT IF YOU HAVE A LOGO, YOU HAVE A BRAND?
Then you are not alone. This is a common misconception about branding. If you also thought that having a logo was all you needed for your brand, then you need this program!
Your brand is way bigger than a logo – after all apples don’t sell computers. Your brand is what you stand for, your purpose – it’s your reputation. So how do you build a reputation for your brand that gets customers thinking about you first, keeps customers coming back and ultimately turns them into raving fans? That’s what we cover in the Brand Magic® Masterclass.
Susie from African Avenue wishes she had done this Masterclass when she first started her business...
LEARN HOW TO BUILD A MAGIC BRAND FOR YOUR BUSINESS
WITHOUT SPENDING MILLIONS!
As a business owner, you have to wear so many hats, so educating yourself becomes a vital part of business. Learning the basics doesn’t mean that you have to then do all of the work, but it does mean that you know who and what to ask for when the time comes.
The Brand Magic Masterclass is an online program designed to teach you all there is to know about building your own brand during this 8 week program.
Each module is about 25-60 minutes in length, broken down into bite-sized pieces.
I have deliberately kept it within these time frames as I knows how time poor everyone is these days. Along with the 11 modules, there is a workbook with worksheets to take you step by step through the branding strategies. There are also a lot of supporting documents and videos to help you define, craft and develop your brand.
You will also get lifetime access to our online business community!
Keen bean? Jump to price list
Brand Magic Masterclass
Payment plan $129 per week (8 weeks)
14 DAY MONEY BACK GUARANTEE *
8 week program
12 weeks access
Digital copy of the Brand Magic Workbook
All 12 Branding modules which include:
What is branding
Brand personality
Brand Story
Logo and collateral
Digital footprint
Brand voice
Dress code
How to create a slogan
Industry leader
How to create brand culture
Create a brand experience
BONUS Brand strategy wrap up
Unlimited plays of the Brand Personalities Quiz
18+ worksheets
Supporting articles and documents
BONUS access to Build My Brand episodes as filmed for Bizversity
BONUS supporting videos
Access to our closed Facebook group of like-minded business owners
*Less cost of books and postage
Brand Magic Masterclass
$858 Best Value
14 DAY MONEY BACK GUARANTEE *
8 week program
12 weeks access
Digital copy of the Brand Magic Workbook
All 12 Branding modules which include:
What is branding
Brand personality
Brand Story
Logo and collateral
Digital footprint
Brand voice
Dress code
How to create a slogan
Industry leader
How to create brand culture
Create a brand experience
BONUS Brand strategy wrap up
Unlimited plays of the Brand Personalities Quiz
18+ worksheets
Supporting articles and documents
BONUS access to Build My Brand episodes as filmed for Bizversity
BONUS supporting videos
Access to our closed Facebook group of like-minded business owners
*Less cost of books and postage
Testimonials
"After recently completing the Brand Magic Course, I was blown away by the quality, value and help that I received all the way through the classes. This course is a sheer testament to Deb and WRD, it identified gaps that I did not even know I had and pitfalls that I could have avoided had I known about this course years ago. Deb made the content easy to understand, interactive and answered all my questions helping me gain a deeper understanding of my business. Thank you, Deb, for all your hard work. This course is amazing!”
Amanda Reno - Sacred Instinct
“I have done this Masterclass twice now and each time I get more and more out of it. This is a game changer for anyone wanting to build a brand - not just a business.”
Emma Sharrock - The Agile Project Manager
"If you have a business or are starting one I would highly recommend doing this course. Interesting, relevant and highly informative – incredible value.”
Susie, African Avenue
I am working my way through the course and I am absolutely loving it! It is so stimulating and inspiring. It has been exactly what I need to help me clarify the direction I am taking my business. Thank you!
Melanie Gray, Twenty Two Folds
"I love learning and it was a great reminder about what makes a brand stick! It’s made me realise that I’ve let the Love Beans brand slip out of focus and I need to re-think what I’m doing with it."
Tamara, Love Beans
What is a new customer worth to you?
Perhaps an initial sale is $100, $1000 or $10,000!
Now let's think about the value of the client if you get them to buy from you again. Or what about multiples times?
A $1000 client can become a $5000 client.
Let's imagine if this same customer is so happy with your service or product that they refer you to their family and friends who now spend the same amount with you.
You initial sale, if you truly connect with your customer and provide them with an experience that they will never forget, can turn into thousands of extra $$ in revenue, simply because you have focused on your brand.
With this in mind, is it not worth investing $858 in your brand strategy development?
Resources
Masterclass Workbook
You can purchase the Brand Magic® Workbook on its own.
16 worksheets
the Brand Personalities profile
inspiring quotes note pages for those ah-ha moments
Brand Magic Book
In Brand Magic – how to build a brand with personality, Brand Strategist and author, Debbie O’Connor not only looks at the 12 personality archetypes that we all subconsciously already know and understand, but she hones in even deeper into the additional 6 family members in each group.
Psychology Based Branding
In this course, Branding Expert Debbie O'Connor looks at colours and the psychology attached to them, including the different meanings that these colours have in different cultures.
IN THE BRAND MAGIC MASTERCLASS YOU WILL LEARN:
What is branding and how can it help build a business?
Discover your brand personality and learn how to infuse this into your entire business
Learn how to write your brand story and share it
How to define your primary target audience so that you are speaking to the correct people
Audit your brand to find out if your logo and collateral is working for you
Define your language and tone of voice
What to look at, and ask your designer for when developing a logo
The psychology of colour
The meaning of shape
How to build a brand culture that makes you an employer of choice
Craft a brand experience that will be so memorable that your customers will keep coming back for more
About Me
Hello! I’m DebbieO, a brand strategist by profession and graphic designer by trade. I've worked on 3 continents over 2 decades and have helped countless businesses make their mark and increase their revenue by developing distinctive brands brimming with personality. My branding studio White River Design has won numerous design, business and innovation awards.
I developed my unique Brand Personalities system that has seen over 3000 people from 35 different countries go through it. Each now able to create unique and enticing brands.
Not only do a keynote speak on the topic of Brand Personalities to businesses and corporations, but have also lectured at university on the topic. My book Brand Magic - How to build a brand with personality is an Amazon #1 Best Seller and has become a favourite tool for business owners and creative professionals who want to build brands oozing personality.
Now I want to share my knowledge, tips and secrets with you. This stuff is too good to take with me to the grave. So for a smidge of the cost to hire me for a strategy session, I am sharing everything you need to know about how to build a rock solid brand strategy. I'd love for you to join me.
We believe that this Masterclass is truly worth the investment, so to back ourselves we are giving you a 14 day money back guarantee. If you have not received any value within the first 14 days simply get in contact and let us know that you'd like to cancel your attendance and we will refund you 100% of the cost you paid for the Masterclass*
*less the cost of any books and postage that we provided as a special offer
© 2023 Brand Magic Masterclass
