The psychology of shapes

Did you know that shapes have meaning?

In ancient times, certain shapes or symbols were used to communicate a message – whether amongst secret societies such as the Illuminti (triangles), Christians (the cross) or the sign of commitment (round wedding band), shapes are steeped in meaning.

When you know the psychology behind the shapes, it makes it much easier to decide what shape to use for your brand. Using relevant shapes in your logo or designs can subconsciously entice your clients to think about your brand in a certain way.

What you will cover in this course:

  • The meaning of squares and rectangles
  • The meaning of rectangles
  • The meaning of circles and ovals
  • What shapes do and don’t work well for logos

The key outcomes for this module are:

  • You will have an understanding of what shapes to use in your logo


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Course Content

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